San Francisco · 4 grocers · Contested
the licorice candy aisle
San Francisco's licorice candy aisle is a competitive shelf with clear leaders: 11 products from 7 brands across 4 grocers. darrell lea australian owns the most shelf — 36% of SKUs, ahead of panda. The shelf leans vegan — 45% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 49/100).
11
products
7
brands
$5.48
avg price
$1.39–$11.99
typical range
More in Candy
Who owns the shelf
brands by share of the licorice candy shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
45%
Plant-Based
27%
Vegetarian
27%
Weight Management
27%
Dairy-Free
18%
Heart Health
9%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
89
highVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
49
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.