the pasta aisle
San Francisco's pasta aisle is a fragmented shelf spread across many brands: 282 products from 31 brands across 3 grocers. rummo owns the most shelf — 19% of SKUs, ahead of de cecco. Store brands hold 1%. The shelf leans plant-based — 20% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 61/100).
Zoom in
this aisle breaks into 24 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 1% · scores 0–100.