San Francisco · 3 grocers · Leader-led
the rigatoni pasta aisle
San Francisco's rigatoni pasta aisle is a competitive shelf with clear leaders: 23 products from 5 brands across 3 grocers. rummo owns the most shelf — 52% of SKUs, ahead of bayview pasta. The shelf leans dairy-free — 17% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 64/100).
23
products
5
brands
$7.25
avg price
$4.19–$11.79
typical range
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Who owns the shelf
brands by share of the rigatoni pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
17%
Seed-Oil-Free
17%
Low sugar
17%
Vegan
17%
Vegetarian
9%
Plant-Based
9%
Organic
4%
High-Protein
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
71
highVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.