aisle
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San Francisco · 3 grocers · Niche

the farfalle pasta aisle

San Francisco's farfalle pasta aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. rummo owns the most shelf — 44% of SKUs, ahead of de cecco. The shelf leans low sugar — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 57/100).

9
products
3
brands
$5.71
avg price
$4.19–$7.49
typical range

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Who owns the shelf

brands by share of the farfalle pasta shelf.

rummo
44% of shelf4 SKUs
de cecco
33% of shelf3 SKUs
jovial
22% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Low sugar
33%
Seed-Oil-Free
33%
Vegan
33%
Dairy-Free
33%
Vegetarian
11%
Gluten-Free
11%
Organic
11%
Plant-Based
11%

Market structure

15
low
Brand competition
how many brands compete
64
med
Variety of offers
how differentiated the shelf is
36
med
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →