San Francisco · 2 grocers · Contested
the grain-free pasta aisle
San Francisco's grain-free pasta aisle is a competitive shelf with clear leaders: 5 products from 5 brands across 2 grocers. ancient harvest owns the most shelf — 20% of SKUs, ahead of garofalo. The shelf leans gluten-free — 100% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 51/100).
5
products
5
brands
$5.35
avg price
$3.89–$7.49
typical range
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Who owns the shelf
brands by share of the grain-free pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
100%
Plant-Based
80%
Vegetarian
80%
Organic
60%
Minimally Processed
40%
Vegan
40%
Heart Health
40%
Dairy-Free
40%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
71
highVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
51
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.