aisle
all markets›Pasta›Pappardelle Pasta
San Francisco · 2 grocers · Niche

the pappardelle pasta aisle

San Francisco's pappardelle pasta aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. dolce italia foods owns the most shelf — 67% of SKUs, ahead of de cecco. The shelf leans dairy-free — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 57/100).

3
products
2
brands
$7.36
avg price
$5.59–$9.79
typical range

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Who owns the shelf

brands by share of the pappardelle pasta shelf.

ddolce italia foods
67% of shelf2 SKUs
de cecco
33% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
33%
Low sugar
33%
Not vegan
33%
Seed-Oil-Free
33%

Market structure

11
low
Brand competition
how many brands compete
35
med
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →