San Francisco · 3 grocers · Contested
the spaghetti pasta aisle
San Francisco's spaghetti pasta aisle is a fragmented shelf spread across many brands: 50 products from 13 brands across 3 grocers. de cecco owns the most shelf — 18% of SKUs, ahead of rummo. The shelf leans plant-based — 24% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).
50
products
13
brands
$8.60
avg price
$4.99–$15.72
typical range
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Who owns the shelf
brands by share of the spaghetti pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
24%
Vegetarian
22%
Vegan
18%
Dairy-Free
16%
Seed-Oil-Free
16%
Low sugar
14%
Organic
10%
High-Protein
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
51
medBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.