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San Francisco · 3 grocers · Niche

the campanelle pasta aisle

San Francisco's campanelle pasta aisle is a niche shelf with only a handful of brands: 5 products from 1 brands across 3 grocers. flour + water owns the most shelf — 100% of SKUs. The shelf leans dairy-free — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 50/100).

5
products
1
brands
$7.85
avg price
$6.69–$8.19
typical range

More in Pasta

Who owns the shelf

brands by share of the campanelle pasta shelf.

fflour + water
100% of shelf5 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
20%
Low sugar
20%
Organic
20%
Plant-Based
20%
Seed-Oil-Free
20%
Vegan
20%
Vegetarian
20%

Market structure

5
low
Brand competition
how many brands compete
23
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
50
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →