aisle
all markets›Pasta›Fettuccine Pasta
San Francisco · 3 grocers · Contested

the fettuccine pasta aisle

San Francisco's fettuccine pasta aisle is a fragmented shelf spread across many brands: 22 products from 8 brands across 3 grocers. rustichella d'abruzzo owns the most shelf — 27% of SKUs, ahead of bayview pasta. The shelf leans gluten-free — 9% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).

22
products
8
brands
$8.94
avg price
$3.59–$15.28
typical range

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Who owns the shelf

brands by share of the fettuccine pasta shelf.

rustichella d'abruzzo
27% of shelf6 SKUs
bbayview pasta
14% of shelf3 SKUs
the pasta shop
14% of shelf3 SKUs
ddolce italia foods
14% of shelf3 SKUs
tthe phoenix pastificio
9% of shelf2 SKUs
de cecco
9% of shelf2 SKUs
rummo
9% of shelf2 SKUs
cadia
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
9%
Vegetarian
9%
Plant-Based
9%
Seed-Oil-Free
5%
Dairy-Free
5%
Weight Management
5%
Low sugar
5%
Not vegan
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

36
med
Brand competition
how many brands compete
63
med
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →