San Francisco · 1 grocers · Niche
the gemelli pasta aisle
San Francisco's gemelli pasta aisle is a niche shelf with only a handful of brands: 2 products from 1 brands across 1 grocer. rustichella d'abruzzo owns the most shelf — 100% of SKUs. The shelf leans plant-based — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 54/100).
2
products
1
brands
$7.49
avg price
$7.49–$7.49
typical range
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Who owns the shelf
brands by share of the gemelli pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
50%
Vegetarian
50%
Market structure
5
lowBrand competition
how many brands compete
4
lowVariety of offers
how differentiated the shelf is
100
highTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.