San Francisco · 3 grocers · Niche
the tortellini pasta aisle
San Francisco's tortellini pasta aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. the pasta shop owns the most shelf — 71% of SKUs, ahead of artisola. The shelf leans high-protein — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 54/100).
7
products
2
brands
$10.43
avg price
$8.79–$12.19
typical range
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Who owns the shelf
brands by share of the tortellini pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
High-Protein
14%
Low sugar
14%
Minimally Processed
14%
Not vegan
14%
Organic
14%
Seed-Oil-Free
14%
Market structure
11
lowBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
53
medTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.