Which grains brand owns the most shelf in San Francisco?

bob's red mill, with 36% of the shelf across 14 brands total.

How is the grains shelf positioned in San Francisco?

25% of products lead with "Organic", followed by Gluten-Free (11%). Store brands hold 0% of the shelf.

Is there whitespace for a new grains brand in San Francisco?

Contested — opportunity scores 66/100 across 14 brands and 3 grocers.

aislewho's winning the shelf

all markets›Grains

San Francisco · 3 grocers · Contested

the grains aisle

San Francisco's grains aisle is a fragmented shelf spread across many brands: 61 products from 14 brands across 3 grocers. bob's red mill owns the most shelf — 36% of SKUs, ahead of bartolini. The shelf leans organic — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).

products

brands

$7.79

avg price

$3.89–$13.31

typical range

Zoom in

this aisle breaks into 8 sub-categories — open one for its own shelf report.

Polenta · 7 Couscous · 6 White Rice · 6 Quinoa · 4 Farro · 3 Frozen Rice and Grains · 2 Steel Cut Oats · 2 Barley · 2

Who owns the shelf

brands by share of the grains shelf.

bob's red mill

36% of shelf22 SKUs

bbartolini

13% of shelf8 SKUs

lundberg family farms

10% of shelf6 SKUs

10% of shelf6 SKUs

8% of shelf5 SKUs

3% of shelf2 SKUs

3% of shelf2 SKUs

3% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

25%

Gluten-Free

11%

Vegetarian

Plant-Based

Vegan

Low sugar

Dairy-Free

Seed-Oil-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →