San Francisco · 2 grocers · Niche
the quinoa aisle
San Francisco's quinoa aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 2 grocers. ancient harvest owns the most shelf — 43% of SKUs, ahead of bob's red mill. The shelf leans vegan — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).
7
products
3
brands
$9.53
avg price
$5.29–$11.49
typical range
More in Grains
Who owns the shelf
brands by share of the quinoa shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
29%
Gluten-Free
29%
Low sugar
29%
Organic
29%
Dairy-Free
29%
Muscle & Performance
14%
High fiber
14%
High-Protein
14%
Market structure
15
lowBrand competition
how many brands compete
65
medVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.