San Francisco · 3 grocers · Leader-led
the white rice aisle
San Francisco's white rice aisle is a competitive shelf with clear leaders: 13 products from 5 brands across 3 grocers. lundberg family farms owns the most shelf — 46% of SKUs, ahead of 4sisters. The shelf leans organic — 23% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 74/100).
13
products
5
brands
$9.64
avg price
$3.89–$13.09
typical range
More in Grains
Who owns the shelf
brands by share of the white rice shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
23%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
29
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.