San Francisco · 3 grocers · Niche
the farro aisle
San Francisco's farro aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. bartolini owns the most shelf — 86% of SKUs, ahead of bob's red mill. The shelf leans organic — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).
7
products
2
brands
$6.59
avg price
$5.99–$7.71
typical range
More in Grains
Who owns the shelf
brands by share of the farro shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
14%
Market structure
11
lowBrand competition
how many brands compete
12
lowVariety of offers
how differentiated the shelf is
76
highTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.