aisle
all markets›Water
San Francisco · 4 grocers · Fragmented

the water aisle

San Francisco's water aisle is a fragmented shelf spread across many brands: 333 products from 42 brands across 4 grocers. sanzo owns the most shelf — 10% of SKUs, ahead of lacroix. The shelf leans vegan — 18% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 51/100).

333
products
42
brands
$5.84
avg price
$1.09–$14.92
typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Flavored Sparkling Water · 89Still Water · 43Sparkling Water · 21

Who owns the shelf

brands by share of the water shelf.

sanzo
10% of shelf32 SKUs
lacroix
9% of shelf30 SKUs
bawi
9% of shelf30 SKUs
spindrift
8% of shelf25 SKUs
mountain valley
7% of shelf23 SKUs
ccrystal geyser
7% of shelf23 SKUs
nnixie sparkling water
6% of shelf19 SKUs
rrambler sparkling water
4% of shelf13 SKUs
lloonen
4% of shelf12 SKUs
kkampeon
3% of shelf9 SKUs
ttahoe artesian water
2% of shelf8 SKUs
ffield day
2% of shelf6 SKUs
aarrowhead
2% of shelf6 SKUs
ccascade mountain
2% of shelf6 SKUs
aagua de piedra
2% of shelf6 SKUs
ppricklee natural hydration
2% of shelf6 SKUs
ttrip
2% of shelf6 SKUs
bboxed water is better
2% of shelf5 SKUs
hhint
1% of shelf4 SKUs
ffiji
1% of shelf4 SKUs
ddram
1% of shelf4 SKUs
oopen water
1% of shelf4 SKUs
ppurely sedona
1% of shelf4 SKUs
rrecess mood
1% of shelf4 SKUs
fever-tree
1% of shelf4 SKUs
ffamous ramona water
1% of shelf3 SKUs
eessentia
1% of shelf3 SKUs
ssmartwater
1% of shelf3 SKUs
bbanagua
1% of shelf3 SKUs
ggerolsteiner
1% of shelf3 SKUs
woodstock
1% of shelf3 SKUs
ssan pellegrino
1% of shelf3 SKUs
ccortas
1% of shelf2 SKUs
vvoss
1% of shelf2 SKUs
ccasa del agua
1% of shelf2 SKUs
ccasa de agua
1% of shelf2 SKUs
ssaratoga
1% of shelf2 SKUs
jjust
1% of shelf2 SKUs
eevian
1% of shelf2 SKUs
eeternal water
1% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
18%
Gluten-Free
17%
Dairy-Free
17%
Seed-Oil-Free
17%
Weight Management
8%
Low calorie
5%
Low sugar
2%
Heart Health
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)showing the 24 biggest of 39 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

90
high
Brand competition
how many brands compete
98
high
Variety of offers
how differentiated the shelf is
5
low
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →