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San Francisco · 3 grocers · Contested

the sparkling water aisle

San Francisco's sparkling water aisle is a fragmented shelf spread across many brands: 52 products from 15 brands across 3 grocers. mountain valley owns the most shelf — 15% of SKUs, ahead of loonen. The shelf leans dairy-free — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

52
products
15
brands
$4.79
avg price
$1.69–$12.68
typical range

More in Water

Flavored Sparkling Water · 89Still Water · 43

Who owns the shelf

brands by share of the sparkling water shelf.

mountain valley
15% of shelf8 SKUs
lloonen
12% of shelf6 SKUs
fever-tree
8% of shelf4 SKUs
aagua de piedra
8% of shelf4 SKUs
ccascade mountain
8% of shelf4 SKUs
lacroix
8% of shelf4 SKUs
ttahoe artesian water
8% of shelf4 SKUs
ggerolsteiner
6% of shelf3 SKUs
ssan pellegrino
6% of shelf3 SKUs
aarrowhead
4% of shelf2 SKUs
oopen water
4% of shelf2 SKUs
vvoss
4% of shelf2 SKUs
ssaratoga
4% of shelf2 SKUs
ffield day
4% of shelf2 SKUs
ccasa del agua
4% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
19%
Gluten-Free
19%
Seed-Oil-Free
19%
Vegan
19%
Heart Health
6%

How this market segments

the ways the sparkling water shelf actually divides — the dimensions that separate what's on it (★ = the primary cut).

Flavor Type★6 segments
Other Flavors
16% · 33
Citrus
14% · 29
Tropical
6% · 12
Berry
5% · 11
Unflavored
3% · 6
Mixed Fruit
1% · 3
Price Tier3 segments
Budget
22% · 46
Mid-range
14% · 29
Premium
9% · 19

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = flavor type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Flavor Type:CitrusBerryUnflavoredOther Flavors
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

57
med
Brand competition
how many brands compete
78
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →