San Francisco · 4 grocers · Contested
the still water aisle
San Francisco's still water aisle is a fragmented shelf spread across many brands: 89 products from 19 brands across 4 grocers. crystal geyser owns the most shelf — 26% of SKUs, ahead of mountain valley. The shelf leans dairy-free — 12% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 53/100).
89
products
19
brands
$4.55
avg price
$1.09–$15.21
typical range
More in Water
Who owns the shelf
brands by share of the still water shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
12%
Gluten-Free
12%
Seed-Oil-Free
12%
Vegan
12%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
65
medBrand competition
how many brands compete
97
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.