San Francisco · 4 grocers · Contested
the salts aisle
San Francisco's salts aisle is a fragmented shelf spread across many brands: 56 products from 15 brands across 4 grocers. diamond owns the most shelf — 13% of SKUs, ahead of maldon. The shelf leans organic — 4% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).
56
products
15
brands
$10.02
avg price
$3.59–$18.03
typical range
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Who owns the shelf
brands by share of the salts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
4%
Plant-Based
2%
Vegan
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
57
medBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.