aisle
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San Francisco · 3 grocers · Contested

the other spices aisle

San Francisco's other spices aisle is a fragmented shelf spread across many brands: 21 products from 7 brands across 3 grocers. oaktown spice shop owns the most shelf — 29% of SKUs, ahead of morton & bassett spices. The shelf leans organic — 14% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

21
products
7
brands
$9.45
avg price
$3.39–$13.69
typical range

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Who owns the shelf

brands by share of the other spices shelf.

oaktown spice shop
29% of shelf6 SKUs
morton & bassett spices
24% of shelf5 SKUs
sspicely organics
14% of shelf3 SKUs
bbezi
10% of shelf2 SKUs
burlap & barrel
10% of shelf2 SKUs
rancho gordo
10% of shelf2 SKUs
eden foods
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
14%
Gluten-Free
5%
Heart Health
5%
Low sugar
5%
Seed-Oil-Free
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
59
med
Variety of offers
how differentiated the shelf is
19
low
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →