San Francisco · 3 grocers · Niche
the dried dill aisle
San Francisco's dried dill aisle is a niche shelf with only a handful of brands: 8 products from 2 brands across 3 grocers. morton & bassett spices owns the most shelf — 50% of SKUs, ahead of spicely organics. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).
8
products
2
brands
$7.99
avg price
$3.89–$13.09
typical range
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Who owns the shelf
brands by share of the dried dill shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
50%
Plant-Based
13%
Vegan
13%
Market structure
11
lowBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.