San Francisco · 3 grocers · Niche
the dried onion aisle
San Francisco's dried onion aisle is a niche shelf with only a handful of brands: 11 products from 3 brands across 3 grocers. morton & bassett spices owns the most shelf — 55% of SKUs, ahead of oaktown spice shop. The shelf leans organic — 18% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).
11
products
3
brands
$9.65
avg price
$8.59–$11.75
typical range
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Who owns the shelf
brands by share of the dried onion shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
18%
Dairy-Free
9%
Gluten-Free
9%
Nut-Free
9%
Seed-Oil-Free
9%
Vegan
9%
Market structure
15
lowBrand competition
how many brands compete
34
medVariety of offers
how differentiated the shelf is
44
medTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.