San Francisco · 3 grocers · Leader-led
the dried cumin aisle
San Francisco's dried cumin aisle is a competitive shelf with clear leaders: 12 products from 5 brands across 3 grocers. morton & bassett spices owns the most shelf — 50% of SKUs, ahead of spicely organics. The shelf leans organic — 42% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 69/100).
12
products
5
brands
$8.83
avg price
$4.10–$10.89
typical range
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Who owns the shelf
brands by share of the dried cumin shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
42%
Dairy-Free
25%
Gluten-Free
25%
Seed-Oil-Free
25%
Vegan
25%
Nut-Free
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.