San Francisco · 3 grocers · Niche
the dried vanilla bean aisle
San Francisco's dried vanilla bean aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 3 grocers. morton & bassett spices owns the most shelf — 33% of SKUs, ahead of simply organic. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 72/100).
6
products
3
brands
$18.81
avg price
$12.89–$21.79
typical range
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Who owns the shelf
brands by share of the dried vanilla bean shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Dairy-Free
17%
Gluten-Free
17%
Nut-Free
17%
Seed-Oil-Free
17%
Vegan
17%
Market structure
15
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.