San Francisco · 3 grocers · Greenfield
the ground paprika aisle
San Francisco's ground paprika aisle is a competitive shelf with clear leaders: 25 products from 5 brands across 3 grocers. morton & bassett spices owns the most shelf — 32% of SKUs, ahead of chiquilin. The shelf leans organic — 24% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 72/100).
25
products
5
brands
$8.33
avg price
$4.19–$11.99
typical range
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Who owns the shelf
brands by share of the ground paprika shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
24%
Dairy-Free
8%
Gluten-Free
8%
Seed-Oil-Free
8%
Vegan
8%
Nut-Free
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.