San Francisco · 2 grocers · Niche
the dried mustard aisle
San Francisco's dried mustard aisle is a niche shelf with only a handful of brands: 3 products from 3 brands across 2 grocers. colman’s owns the most shelf — 33% of SKUs, ahead of morton & bassett spices. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 67/100).
3
products
3
brands
$6.82
avg price
$5.49–$8.89
typical range
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Who owns the shelf
brands by share of the dried mustard shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Plant-Based
33%
Vegan
33%
Market structure
15
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.