San Francisco · 2 grocers · Niche
the dried coriander seeds aisle
San Francisco's dried coriander seeds aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. morton & bassett spices owns the most shelf — 67% of SKUs, ahead of spicely organics. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 58/100).
3
products
2
brands
$7.16
avg price
$3.89–$8.79
typical range
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Who owns the shelf
brands by share of the dried coriander seeds shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Market structure
11
lowBrand competition
how many brands compete
30
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.