the dried ginger aisle
San Francisco's dried ginger aisle is a fragmented shelf spread across many brands: 9 products from 5 brands across 3 grocers. morton & bassett spices owns the most shelf — 22% of SKUs, ahead of oaktown spice shop. Store brands hold 11%. The shelf leans organic — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
More in Spices
Who owns the shelf
brands by share of the dried ginger shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 11% · scores 0–100.