the desserts aisle
San Francisco's desserts aisle is a fragmented shelf spread across many brands: 105 products from 26 brands across 3 grocers. Store brands hold 20%. The shelf leans gluten-free — 15% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 50/100).
Zoom in
this aisle breaks into 12 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the desserts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 20% · scores 0–100.