the other bakery desserts aisle
San Francisco's other bakery desserts aisle is a fragmented shelf spread across many brands: 24 products from 13 brands across 3 grocers. del real owns the most shelf — 17% of SKUs. Store brands hold 13%. The shelf leans plant-based — 8% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 51/100).
More in Desserts
Who owns the shelf
brands by share of the other bakery desserts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 13% · scores 0–100.