San Francisco · 1 grocers · Niche

the flan aisle

San Francisco's flan aisle is a niche shelf with only a handful of brands: 8 products from 1 brands across 1 grocer. what the flan! owns the most shelf — 75% of SKUs. The shelf leans gluten-free — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 45/100).

8
products
1
brands
$5.79
avg price
$5.79–$5.79
typical range

More in Desserts

Who owns the shelf

brands by share of the flan shelf.

wwhat the flan!
75% of shelf6 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
50%

Market structure

5
low
Brand competition
how many brands compete
26
low
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
45
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →