San Francisco · 2 grocers · Niche
the pot de creme aisle
San Francisco's pot de creme aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 2 grocers. petit pot owns the most shelf — 67% of SKUs, ahead of bi-rite market. Store brands hold 33%. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 50/100).
6
products
2
brands
$7.99
avg price
$7.69–$8.59
typical range
More in Desserts
Who owns the shelf
brands by share of the pot de creme shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Gluten-Free
17%
Market structure
11
lowBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
50
medLaunch whitespace
room for a new brand
store-brand share: 33% · scores 0–100.