Luke’s Local vs Sweet Sydneys · Bay Area shelf head-to-head
Luke’s Local and Sweet Sydneys, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Luke’s Local carries more Brand PowerSweet Sydneys is in more Bay Area grocersLuke’s Local fields the deeper lineupSweet Sydneys sits further up the premium end
Luke’s Local
Sweet Sydneys
48
brand power
32
38
products
11
21
categories
4
2
grocers
5
90.8¢
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luke’s Local▭ Sweet Sydneys
Distribution · 30% of score8·21
exclusive to Luke's Local·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies4 vs 6 SKUs
<1% of shelf
only Luke’s Local
only Sweet Sydneys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luke’s Local · 1
only Sweet Sydneys · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luke’s Local · Sweet Sydneys
