aisle
all markets›Broth & Stock
San Francisco · 3 grocers · Contested

the broth & stock aisle

San Francisco's broth & stock aisle is a fragmented shelf spread across many brands: 79 products from 16 brands across 3 grocers. pacific foods owns the most shelf — 23% of SKUs, ahead of zoup!. Store brands hold 10%. The shelf leans organic — 23% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).

79
products
16
brands
$9.63
avg price
$2.79–$17.34
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Bone Broth · 22Chicken Broth · 18

Who owns the shelf

brands by share of the broth & stock shelf.

pacific foods
23% of shelf18 SKUs
zoup!
13% of shelf10 SKUs
aneto
10% of shelf8 SKUs
bbutchers by roli roti
10% of shelf8 SKUs
bi-rite marketPL
8% of shelf6 SKUs
kkettle & fire
5% of shelf4 SKUs
cadia
5% of shelf4 SKUs
mmama tong soup
5% of shelf4 SKUs
imagine
4% of shelf3 SKUs
rroli roti
3% of shelf2 SKUs
bbare bones
3% of shelf2 SKUs
luke’s localPL
3% of shelf2 SKUs
ddaily pantry
3% of shelf2 SKUs
bbone brewhouse
3% of shelf2 SKUs
llonolife
1% of shelf1 SKU
epic
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
23%
Gluten-Free
22%
Dairy-Free
19%
Not vegan
19%
Seed-Oil-Free
19%
Weight Management
16%
Low calorie
15%
Low-Carb
14%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)6 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

59
med
Brand competition
how many brands compete
80
high
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 10% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →