aisle
all markets›Dips & Spreads
San Francisco · 4 grocers · Contested

the dips & spreads aisle

San Francisco's dips & spreads aisle is a fragmented shelf spread across many brands: 77 products from 19 brands across 4 grocers. gus's owns the most shelf — 13% of SKUs, ahead of ithaca hummus. Store brands hold 21%. The shelf leans plant-based — 18% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 53/100).

77
products
19
brands
$8.13
avg price
$4.89–$13.00
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Hummus · 41Guacamole · 9Fresh Spinach Artichoke Dip · 4Tzatziki · 4Olives Dips and Spreads · 1

Who owns the shelf

brands by share of the dips & spreads shelf.

gus'sPL
13% of shelf10 SKUs
iithaca hummus
10% of shelf8 SKUs
sabra
9% of shelf7 SKUs
oobour
8% of shelf6 SKUs
bi-rite marketPL
8% of shelf6 SKUs
zzee's
7% of shelf5 SKUs
llittle sesame
5% of shelf4 SKUs
hhaig's
4% of shelf3 SKUs
ssalsa for all seasons
4% of shelf3 SKUs
hhummus guy's
4% of shelf3 SKUs
yyucatan
3% of shelf2 SKUs
llantana
3% of shelf2 SKUs
boar's head
3% of shelf2 SKUs
wwholly wholesome
3% of shelf2 SKUs
lla terra fina
3% of shelf2 SKUs
ssunny fine foods
3% of shelf2 SKUs
yyaza
1% of shelf1 SKU
ggiuliano
1% of shelf1 SKU
yyo quiero!
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
18%
Vegetarian
16%
Gluten-Free
4%
Organic
4%
Minimally Processed
3%
Vegan
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)5 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

65
med
Brand competition
how many brands compete
77
high
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
53
med
Launch whitespace
room for a new brand

store-brand share: 21% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →