San Francisco · 3 grocers · Contested
the other cookies aisle
San Francisco's other cookies aisle is a fragmented shelf spread across many brands: 60 products from 14 brands across 3 grocers. cici's italian cookies owns the most shelf — 18% of SKUs. Store brands hold 15%. The shelf leans not vegan — 10% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).
60
products
14
brands
$11.37
avg price
$2.81–$17.49
typical range
More in Cookies
Who owns the shelf
brands by share of the other cookies shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Not vegan
10%
Seed-Oil-Free
8%
Gluten-Free
3%
Low sugar
2%
Nut-Free
2%
Peanut-Free
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
54
medBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 15% · scores 0–100.