the brownies aisle
San Francisco's brownies aisle is a competitive shelf with clear leaders: 18 products from 7 brands across 3 grocers. killer brownie owns the most shelf — 33% of SKUs, ahead of busy lizzy's. Store brands hold 6%. The shelf leans gluten-free — 17% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the brownies shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 6% · scores 0–100.