aisle
all markets›Snack Bars
San Francisco · 3 grocers · Fragmented

the snack bars aisle

San Francisco's snack bars aisle is a fragmented shelf spread across many brands: 102 products from 29 brands across 3 grocers. kind owns the most shelf — 16% of SKUs, ahead of jambar. The shelf leans gluten-free — 51% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 51/100).

102
products
29
brands
$4.93
avg price
$1.69–$11.16
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Other Snack Bars · 64Dessert Bars · 6Breakfast Bars · 4Cereal Bars · 1

Who owns the shelf

brands by share of the snack bars shelf.

kind
16% of shelf16 SKUs
jjambar
8% of shelf8 SKUs
lärabar
8% of shelf8 SKUs
david
7% of shelf7 SKUs
south forty snacks
6% of shelf6 SKUs
bob's red mill
5% of shelf5 SKUs
sweet sydneys
4% of shelf4 SKUs
mmooski
4% of shelf4 SKUs
rrad chocolate
4% of shelf4 SKUs
gomacro
4% of shelf4 SKUs
jjonesbar
3% of shelf3 SKUs
plum organics
3% of shelf3 SKUs
ttosi
3% of shelf3 SKUs
mmunk pack
2% of shelf2 SKUs
pposana
2% of shelf2 SKUs
nnelly's organics
2% of shelf2 SKUs
earth's best
2% of shelf2 SKUs
clif bar
2% of shelf2 SKUs
jjacob's
2% of shelf2 SKUs
ssweetmill
2% of shelf2 SKUs
pamela's
2% of shelf2 SKUs
kkate's real food
1% of shelf1 SKU
ggomacro kids macrobar
1% of shelf1 SKU
llexington bakes
1% of shelf1 SKU
lluna
1% of shelf1 SKU
fflo
1% of shelf1 SKU
bbatter bakery
1% of shelf1 SKU
ffiasconaro
1% of shelf1 SKU
hhoney mama's
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
51%
Dairy-Free
28%
Vegan
23%
Plant-Based
22%
Seed-Oil-Free
22%
Vegetarian
21%
Organic
21%
Not vegan
13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)showing the 24 biggest of 25 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

80
high
Brand competition
how many brands compete
91
high
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →