aisle
all markets›Nuts
San Francisco · 4 grocers · Fragmented

the nuts aisle

San Francisco's nuts aisle is a fragmented shelf spread across many brands: 172 products from 33 brands across 4 grocers. gus's owns the most shelf — 15% of SKUs. Store brands hold 19%. The shelf leans organic — 12% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 54/100).

172
products
33
brands
$12.62
avg price
$3.09–$24.66
typical range

Zoom in

this aisle breaks into 12 sub-categories — open one for its own shelf report.

Almonds · 19Peanuts · 18Pistachios · 17Mixed Nuts · 14Cashews · 13Walnuts · 10Chocolate Covered Nuts · 10Pecans · 9Hazelnuts · 4Macadamia Nuts · 4Pine Nuts · 3Brazil Nuts · 1

Who owns the shelf

brands by share of the nuts shelf.

gus'sPL
15% of shelf26 SKUs
braga organic
8% of shelf13 SKUs
sunridge farms
6% of shelf11 SKUs
nnichols farms
5% of shelf8 SKUs
bboxford bakehouse
5% of shelf8 SKUs
hummingbird
4% of shelf7 SKUs
sskinnydipped
4% of shelf6 SKUs
bbobbysue's nuts
4% of shelf6 SKUs
luke’s localPL
4% of shelf6 SKUs
ffreddy guy's filberts
4% of shelf6 SKUs
jjoon
3% of shelf5 SKUs
050 hertz
3% of shelf5 SKUs
mmaisie jane's
2% of shelf4 SKUs
mmitica
2% of shelf4 SKUs
fferidies
2% of shelf3 SKUs
charles chocolates
2% of shelf3 SKUs
ssahale snacks
2% of shelf3 SKUs
oold dog ranch
2% of shelf3 SKUs
ffull belly farm
1% of shelf2 SKUs
ddick taylor craft chocolate
1% of shelf2 SKUs
hhey!hunger
1% of shelf2 SKUs
bbobby sue's
1% of shelf2 SKUs
lla saison
1% of shelf2 SKUs
mavuno harvest
1% of shelf2 SKUs
bburke's honey
1% of shelf2 SKUs
vvirginia peanuts
1% of shelf2 SKUs
wwonderful
1% of shelf2 SKUs
wwillamette valley
1% of shelf1 SKU
unreal
1% of shelf1 SKU
ccbs nuts
1% of shelf1 SKU
oopen nature
1% of shelf1 SKU
bburkes
1% of shelf1 SKU
bburke's naturals
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
12%
Vegan
3%
Plant-Based
3%
Peanut-Free
3%
Gluten-Free
1%
Not vegan
1%
Low-Carb
1%
Seed-Oil-Free
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)6 omitted (no oz size)showing the 24 biggest of 27 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

84
high
Brand competition
how many brands compete
85
high
Variety of offers
how differentiated the shelf is
5
low
Top-brand grip
how much a few brands dominate
54
med
Launch whitespace
room for a new brand

store-brand share: 19% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →