aisle
all markets›Snack Bars›Other Snack Bars
San Francisco · 3 grocers · Contested

the other snack bars aisle

San Francisco's other snack bars aisle is a fragmented shelf spread across many brands: 87 products from 25 brands across 3 grocers. kind owns the most shelf — 15% of SKUs, ahead of jambar. The shelf leans gluten-free — 54% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 51/100).

87
products
25
brands
$4.83
avg price
$1.69–$11.37
typical range

More in Snack Bars

Dessert Bars · 6Breakfast Bars · 4Cereal Bars · 1

Who owns the shelf

brands by share of the other snack bars shelf.

kind
15% of shelf13 SKUs
jjambar
9% of shelf8 SKUs
lärabar
9% of shelf8 SKUs
david
8% of shelf7 SKUs
south forty snacks
7% of shelf6 SKUs
rrad chocolate
5% of shelf4 SKUs
mmooski
5% of shelf4 SKUs
gomacro
5% of shelf4 SKUs
bob's red mill
3% of shelf3 SKUs
jjonesbar
3% of shelf3 SKUs
plum organics
3% of shelf3 SKUs
ttosi
3% of shelf3 SKUs
pamela's
2% of shelf2 SKUs
pposana
2% of shelf2 SKUs
mmunk pack
2% of shelf2 SKUs
jjacob's
2% of shelf2 SKUs
clif bar
2% of shelf2 SKUs
nnelly's organics
2% of shelf2 SKUs
kkate's real food
1% of shelf1 SKU
ggomacro kids macrobar
1% of shelf1 SKU
llexington bakes
1% of shelf1 SKU
lluna
1% of shelf1 SKU
fflo
1% of shelf1 SKU
ffiasconaro
1% of shelf1 SKU
hhoney mama's
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
54%
Dairy-Free
31%
Vegan
26%
Plant-Based
25%
Vegetarian
24%
Organic
23%
Seed-Oil-Free
23%
Not vegan
14%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

75
high
Brand competition
how many brands compete
93
high
Variety of offers
how differentiated the shelf is
7
low
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →