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San Francisco · 3 grocers · Niche

the dessert bars aisle

San Francisco's dessert bars aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 3 grocers. sweet sydneys owns the most shelf — 50% of SKUs, ahead of sweetmill. The shelf leans gluten-free — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).

8
products
3
brands
$5.00
avg price
$3.89–$6.09
typical range

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Who owns the shelf

brands by share of the dessert bars shelf.

sweet sydneys
50% of shelf4 SKUs
ssweetmill
25% of shelf2 SKUs
bbatter bakery
13% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
25%
Dairy-Free
13%
High fiber
13%
Seed-Oil-Free
13%

Market structure

15
low
Brand competition
how many brands compete
42
med
Variety of offers
how differentiated the shelf is
33
low
Top-brand grip
how much a few brands dominate
56
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →