San Francisco · 3 grocers · Niche
the sesame oil aisle
San Francisco's sesame oil aisle is a niche shelf with only a handful of brands: 11 products from 2 brands across 3 grocers. la tourangelle owns the most shelf — 55% of SKUs, ahead of spectrum. The shelf leans vegan — 18% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 66/100).
11
products
2
brands
$14.58
avg price
$10.69–$19.69
typical range
More in Oils
Who owns the shelf
brands by share of the sesame oil shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
18%
Gluten-Free
9%
Low sugar
9%
Dairy-Free
9%
Plant-Based
9%
Seed-Oil-Free
9%
Organic
9%
Market structure
11
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.