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San Francisco · 2 grocers · Niche

the cooking oil sprays aisle

San Francisco's cooking oil sprays aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 2 grocers. graza owns the most shelf — 40% of SKUs, ahead of spectrum. The shelf leans dairy-free — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).

5
products
3
brands
$10.89
avg price
$8.59–$14.19
typical range

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Who owns the shelf

brands by share of the cooking oil sprays shelf.

graza
40% of shelf2 SKUs
spectrum
40% of shelf2 SKUs
cadia
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
20%
Gluten-Free
20%
Seed-Oil-Free
20%
Vegan
20%

Market structure

15
low
Brand competition
how many brands compete
37
med
Variety of offers
how differentiated the shelf is
36
med
Top-brand grip
how much a few brands dominate
71
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →