San Francisco · 3 grocers · Niche
the other oils aisle
San Francisco's other oils aisle is a niche shelf with only a handful of brands: 9 products from 4 brands across 3 grocers. algae cooking club owns the most shelf — 44% of SKUs, ahead of graza. The shelf leans low sugar — 22% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 73/100).
9
products
4
brands
$17.45
avg price
$12.29–$21.79
typical range
More in Oils
Who owns the shelf
brands by share of the other oils shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Low sugar
22%
Gluten-Free
22%
Seed-Oil-Free
22%
Vegan
22%
Dairy-Free
22%
Heart Health
11%
Organic
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.