San Francisco · 3 grocers · Leader-led
the avocado oil aisle
San Francisco's avocado oil aisle is a competitive shelf with clear leaders: 15 products from 6 brands across 3 grocers. chosen foods owns the most shelf — 53% of SKUs, ahead of la tourangelle. The shelf leans dairy-free — 20% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 74/100).
15
products
6
brands
$17.62
avg price
$7.79–$25.59
typical range
More in Oils
Who owns the shelf
brands by share of the avocado oil shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
20%
Gluten-Free
20%
Seed-Oil-Free
20%
Vegan
20%
Low sugar
13%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.