San Francisco · 3 grocers · Contested
the coconut oil aisle
San Francisco's coconut oil aisle is a competitive shelf with clear leaders: 11 products from 6 brands across 3 grocers. cadia owns the most shelf — 27% of SKUs, ahead of spectrum. The shelf leans organic — 55% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).
11
products
6
brands
$12.81
avg price
$10.39–$15.79
typical range
More in Oils
Who owns the shelf
brands by share of the coconut oil shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
55%
Vegan
36%
Low sugar
18%
Gluten-Free
18%
Plant-Based
18%
Seed-Oil-Free
18%
Dairy-Free
18%
Heart Health
9%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.