San Francisco · 3 grocers · Niche
the seed oil aisle
San Francisco's seed oil aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 3 grocers. la tourangelle owns the most shelf — 50% of SKUs, ahead of spectrum. The shelf leans organic — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
8
products
3
brands
$15.39
avg price
$12.19–$18.89
typical range
More in Oils
Who owns the shelf
brands by share of the seed oil shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
25%
Dairy-Free
13%
Gluten-Free
13%
Heart Health
13%
Low sugar
13%
Vegan
13%
Market structure
15
lowBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
41
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.