San Francisco · 3 grocers · Niche
the canola oil aisle
San Francisco's canola oil aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. cadia owns the most shelf — 44% of SKUs, ahead of spectrum. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).
9
products
3
brands
$12.36
avg price
$8.19–$18.89
typical range
More in Oils
Who owns the shelf
brands by share of the canola oil shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Dairy-Free
22%
Gluten-Free
22%
Low sugar
22%
Vegan
22%
Plant-Based
11%
Market structure
15
lowBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
41
medTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.