San Francisco's chili oil aisle is a fragmented shelf spread across many brands: 12 products from 6 brands across 3 grocers. chile crunch owns the most shelf — 25% of SKUs, ahead of cuatro mamas. The shelf leans plant-based — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 69/100).
brands by share of the chili oil shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.