aisle
all markets›Oils›Olive Oils
San Francisco · 3 grocers · Fragmented

the olive oils aisle

San Francisco's olive oils aisle is a fragmented shelf spread across many brands: 82 products from 28 brands across 3 grocers. graza owns the most shelf — 18% of SKUs, ahead of cobram estate. Store brands hold 9%. The shelf leans seed-oil-free — 17% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 65/100).

82
products
28
brands
$26.90
avg price
$9.69–$46.54
typical range

More in Oils

Avocado Oil · 9Chili Oil · 6Coconut Oil · 6Sesame Oil · 5Canola Oil · 5Other Oils · 5Cooking Oil Sprays · 4Seed Oil · 4Nut Oil · 1

Who owns the shelf

brands by share of the olive oils shelf.

graza
18% of shelf15 SKUs
ccobram estate
11% of shelf9 SKUs
bbariani olive oil
10% of shelf8 SKUs
ccalifornia olive ranch
9% of shelf7 SKUs
bi-rite marketPL
5% of shelf4 SKUs
ttiger balm
4% of shelf3 SKUs
oolio verde
2% of shelf2 SKUs
iil boschetto
2% of shelf2 SKUs
iiliada
2% of shelf2 SKUs
kkatz
2% of shelf2 SKUs
la tourangelle
2% of shelf2 SKUs
luke’s localPL
2% of shelf2 SKUs
mmerula
2% of shelf2 SKUs
bbarbera
2% of shelf2 SKUs
oolive truck
2% of shelf2 SKUs
ssimpli
2% of shelf2 SKUs
sspedalotto
2% of shelf2 SKUs
ttuttocalabria
2% of shelf2 SKUs
hheraclea
2% of shelf2 SKUs
ffoodcellar
1% of shelf1 SKU
ffrantoia
1% of shelf1 SKU
gus'sPL
1% of shelf1 SKU
llaudemio
1% of shelf1 SKU
llike family
1% of shelf1 SKU
nnapa valley naturals
1% of shelf1 SKU
rregalis
1% of shelf1 SKU
ssagra
1% of shelf1 SKU
wwonder valley
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Seed-Oil-Free
17%
Gluten-Free
17%
Low sugar
17%
Dairy-Free
17%
Vegan
17%
Organic
10%
Plant-Based
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)6 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

79
high
Brand competition
how many brands compete
79
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 9% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →